The deliverable to your clients will be a package of aerial video and photos from the flight. This bundle will represent your company, your skill level, and your value, so deliver a quality product to every customer every time.
Standardizing your deliverable will be important so you can be consistent, and efficient in assembling it after you return from the flight site. My scenic package for real estate clients consists of a single HD video in .mp4 format running three to four minutes long with 15–20 ten-second scenes. Each scene transitions smoothly with a “blur” effect going directly into the slight movement of the bird. Hardly ever are the UAV and camera stationary with a static scene with nothing going on within the frame. Your movie cannot be boring even if what you are shooting is.
Aerial Video Storytelling
Just after the deal is made for you to shoot a location, look it up on Google Earth to begin visualizing how you are going to tell a story about what this place is like with the video you are going to make. Look at the entries and exits to and from the road. See what a first-time visitor would experience and highlight those views from the air. Note both the positives and the negatives of the site. When shooting a real estate project, plan to highlight entities such as ponds and lakes, ridges and hills, and all types of wildlife both domestic and free-roaming.
Shy away from large power line towers, petroleum pipelines, burn piles, trash heaps, and discarded, large items such as junk cars and dilapidated barns. The realtor has to disclose the existence of those eyesores, but you do not need to showcase them.
The larger and more infrastructure-rich the site is, the more you need to compile a structured flow to your video. Have an opening scene entering the property from the road at a higher altitude, going forward but lowering as you proceed through the gate. Work your way around the residence, showing the property boundaries by flying sideways just outside the external fence line with the camera pointed inside the target area.